About Us

The JAADA (JUA African Arts for Development Association) association was created by the Spanish artist Pamen Pereira in 2019.
We are a non-profit association arising with the initiative to support education related activities and human rights and social integration using art as a means of expression and communication. Legally adviced of Miguel Angel Villota Macho and Mariona Ayxelá with extensive experience in cooperation projects, the help and commitment as architect of Antonio Sanmartín (aZCON architectures SLP) and the encouragement and trust of our team currently formed by Pamen Pereira, Mariona Ayxelá, Miguel Angel Villota Macho, Olga García Vivó del Rey, Davinia Gesto, Elisa Prone, Barbara Velasco Antonio Sanmartin and fellow partners in Spain.
Our headquarters in Spain are in Barcelona at Via Augusta 29 and in Ferrol at Aldea Covarradeiras 62 Covas and our hedquarter in Bagamoyo Tanzania.
Current facilities of the Juan Art Foundation for Children

Our objetives

The first of our projects is the collaboration with the JUA Arts Foundation for Children, created in Tanzania by the Tanzanian artist Vitali Maembe. The short-term objective is to support the development and sustainability of The JUA Foundation, supporting its initiatives and their dissemination, and in the long term, the construction of a building that can house these activities.
As an immediate objective, JAADA will finance the rental of a place where the JUA can articulate their work plans and which will serve as the axis for the organization of the JUA-JAADA. Another of our immediate objectives is to support the Vitabooks Social Library.
This is another JUA initiative that we want to support from JAADA, the VITABooks free library was created by Maembe a year ago in Bagamoyo with donations of books, a social space open to children and adults, a meeting place where you can read and consult books and receive music classes.

Educate in art

“Today the need to educate in art and culture is a matter of debate that is on the table.
Culture takes on a true meaning when there is an exchange between the historical and identity legacy and the new uses and meanings of value that modern societies attribute to it.
“Well understood, culture does not need many resources for it to develop because it will grow where there are individuals, but what is necessary is to educate on the importance and value that culture has per se. Without this work, there is a loss of the immediate references that give meaning to our own contemporary society. Why do you have to educate in art and culture? ”. Art Madrid’20, June 5, 2019.


This collaboration between JAADA in Spain and the JUA in Tanzania is a vertical project that aims to support children and the most disadvantaged groups by offering an education model with creative and empowering experiences that offer resources to integrate and transform from their own roots, starting of the experiences of each person, from their own culture and knowledge, that generates encouragement and confidence. Through the different artistic manifestations to generate personal growth that favors learning for life.
JAADA has the support of many artists, representatives and managers from the world of culture and sympathetic partners who, as project ambassadors, trust art as a means and tool for social transformation.
Throughout these years, the JUA has favored the training of young artists by offering them the opportunity to develop their talent by acting as a springboard to follow their own path.
You must be the change you want to see in the world – Mahatma Gandhi.


Music and the arts in Africa are a heritage for growth, not only human and cultural, but also economic and social.
With this reflection, our collaboration project with the Jua Arts Foundation for Children began.

Pamen Pereira
Artist and promoter of JAADA Jua African Arts for Development Association
Pamen Pereira Facebook
Pamen Pereira Instagram

Vitali Maembe
Musician and promoter of Jua Arts Foundation for Children
Vitali Maembe Facebook
Vitali Maembe Instagram
Vitali Maembe Youtube

Living in the present and projecting the future

The project arises from Bagamoyo, the most creative city in Tanzania.
Jua is a Swahili word that means both sun and knowledge. All cultures have linked light and knowledge, and from this very revealing concept the JUA Arts Foundation for Children has spent decades defending human rights and values in the education of girls and boys through the arts.
Music, dance, theater and visual arts serve as a catalyst for the knowledge and recognition of their culture and traditions, at the same time that they serve to integrate these values into modern society, providing them with the tools that allow them to self-manage the problems that arise in their lives. social environment.
The defense of human rights, among which the empowerment of girls and women in an active movement for the development of a contemporary society, is one of the objectives of this project.
Grace Kalima and Vitali Maembe

Our local partner

Jua in Swahili means both sun and to know.
Our African partner “Jua Arts Foundation for Children” aims to educate children through art. The Foundation maintains that music, dance and the arts enhance development and self-esteem in children, helping them to be more aware, confident, collaborative and tolerant of others.
Jua Arts Foundation for Children, with 15 years of experience, carries out the following activities continuously:
Classes of art music dance theater and creativity. The work is organized in two groups, the first group focuses on the development of talent and creativity with children from primary schools. The second group rescues children at risk of social exclusion by redirecting and integrating behaviors caused by different types of conflicts.
Traveling art classes for children between 10 and 16 years old (leased premises and open spaces are used). Organize educational school concerts. Organize annual festivals in Bagamoyo so that children from different places can see and learn from each other.
The empowerment of women, rooted in an African context, is one of the key goals of the Jua Arts Foundation for Children.

Our intervention support and development of the JUA

Throughout these years, the JUA Arts Foundation for Children has worked in an itinerant way, moving through the different towns and looking for specific locations for each activity. Our first objective has been fulfilled and now the JUA has a place for its activities Once the short-term objectives have been achieved and the Jua can regularly carry out its activity, we intend to generate communication and synergies with other parts of the world and activate a volunteer service for international cooperation .
The long-term objective is to build a residence center as a physical base to promote an arts teaching movement (dance, music, theater and plastic arts…) in the Bagamoyo area, Tanzania. The JUA Arts Village.
The objectives of the collaboration agreement between the Tanzanian JUA Arts Foundation for Children and the Spanish JUA African Arts for Development JAADA are to support educational activities and improve the foundation’s working conditions with the construction of this campus and facilitate a sustainability plan for its financing based on cultural exchange.

Presentation Jua Arts Village

We want the Jua Arts Village to be led by women, and that the faculty is made up of at least 70% of them.
The other preferred objective is to increase the ratio of girls in school, an essential task in this evolutionary context since they are the ones who have fewer opportunities and suffer great social disadvantages.

JUA Arts Village Intervention

Designed in collaboration with the Tanzanian artist Vitali Maembe by the Spanish artist Pamen Pereira and by aZCON architectures SLP (Antonio Sanmartin) from Barcelona, the campus will be inspired by African vernacular construction methods. It will be developed in successive phases, determined as the JUA deems it appropriate.
The first scheme consists of a circular space formed by four central modules – a stage and three large classrooms – around a large tree. Around these, another four concentric modules will function as auxiliary buildings, two modules will be bedrooms and bathrooms, one will be used for an office, kitchen and dining room, and a fourth module will be an exhibition room and workshop.
Following this concentric shock wave, the orchards will be located, which the students themselves will be able to manage.
In the campus resolution, the JUA Arts Foundation for Children will present complementary organization and construction sequence diagrams, taking into account its considerations on the use of spaces and responses to environmental conditions, construction systems and costs. time and modes of implementation. This scheme allows a great flexibility in the phases of realization of the work.
The project will be carried out in stages. A first hypothesis is that during the initial phase the stage that will host the concerts and performances is built, from which progress will be made according to the financing possibilities.
The ultimate meaning of art goes beyond aesthetic excellence. Culture as a social process aims to enable new discourses that help us identify new ways of feeling the world and new ways of living in it, giving us an opportunity to meet and recognize ourselves in others. The architecture of the JUA Arts Village will bring these values ​​to the new campus.
Our intention is for this school to become a long-term project that ends up generating synergies for the entire community by opening a window to the world from Bagamoyo.
African music, dance and visual arts have always been and are a source of inspiration for many artists around the world, as well as an object of great interest to students and schools of these disciplines in Europe, Asia and America. The JUA Arts Village together with the JAADA intend to generate a cultural exchange that helps the sustainability of the project by opening doors between both cultures and organizing festivals, fairs and exhibitions, events that give visibility to the school, promote creativity and make its maintenance possible.
The land chosen for the construction of the Jua Arts Village is located in the city of Bagamoyo near the ocean, the center of the city and the Higher School of Arts, Tasuba.
The building is designed as a set of concentric circles around a large tree, in the best African tradition.
The proposal aims to have the capacity to host teachers, around 50 students and visitors from other parts of the world as residence. A stage, classrooms, workshops, rooms, dining room, and gardens managed by the students themselves.
JUA and JAADA intend to obtain the necessary funding to make this project a reality by following plans and objectives set from their place of origin, Tanzania. Thus, the purpose of both parties is to get Africa to create its own story, based on the ideas and valuable resources of its cultural wealth. We seek a collaborative experience between Africa and the rest of the world in which foreign aid is integrated into existing internal dynamics, supporting plans that have already been led by the JUA Arts Foundation for Children..
One of our objectives is for this project to be led by women and they occupy a relevant role in the management of the project.
Pamen Pereira
Vitali Maembe
Antonio Sanmantín
Leah Ndhani
Grace Kalima
Niclatta Njema
Local development: Jua Arts Foundation for Children, juartsfoundation@gmail.com, vmaembe@gmail.com, Vitali Maembe, Niklata Ngwena, Leah N. Zawose, Mariam Mabuki, , Grace Kalima, Sharon Ernst, Msamiru K. Kaabuka, Hussein Masimbi, Epimack A Luanda, Mustapher K Mohamed, James Erick Makamba , Hussein O.Koba
International Cooperation and Networking: Fundrising. Management of a perman program for international cultural exchange and project sustainability:

JAADA. www.jaada.es | www.pamenpereira.com
pamenpereira@gmail.com, Pamen Pereira, Elisa Prone, Barbara Velasco Ghisleri, Olga García Vivó del Rey, Davinia Gesto.

Fundrising and professional management of cooperation: Mariona Ayxelá and Augusta 29. Barcelona. Legal advice: Miguel Ángel Villota and Augusta 29. Barcelona
Sustainable architecture, technical development of the project and management of the construction and facilities: Antonio Sanmartín and Guayenda García Sanmartín and aZcn Architectures: Antonio Sanmartín and Guayente García Sanmartín y aZcn Architectures. C/Tánger 48. 08018 Barcelona azcon@coac.net www.azconarchitectures.com
Fundrising target 750.000 €

Bank account number:


ES93 3025 0010 2614 0006 6103
Caja de ingenieros

Bizum code 039551

Logo JUA
We have the support of artists and companies related to art and culture and many supporters who trust in this project.

Isidro Lopez Aparicio – Artist

Che Marchesi – Artist

José Luis Serzo – Artist

Lucia Loren – Artist

Marco Alom – Artist

Claudia Martínez – Artist

Din Matamoros – Artist

Javier Andrada – Artist

Pepe Caparrós – Photographer

Marcos Caparrós – Artist

Vari Caramés – Photographer Artist

Oscar Seco – ArtistAlonso Gil – Artist

Fico Guzmán – Artist

Kimiko – Artist

Pablo Balbontín –Photographer

Roberto Pajares – Artist

Roberto Molla – Artist

Francisco Gestal Artist, curator and Cultural Management

Maribel Domenech – Artist

Anja Krakowsky – Artist

Carlos Nicanor – Artist

Luis Morcardó- Arttist

Bernardo Tejeda- Artist

Caty Verdera – Collector and Cultural Management

Kristine Guzman – Curator and Cultural Management

Cristina Ghetti – Artista

Victor Segrelles – Cultural Management

Galeria Artizar, La Laguna, Tenerife

Galería Trinta, Santiago de Compostela

Galería Set Valencia

Branding Vital Valencia

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